DiscoverThe Skincarma® PodThe Skincarma Pod | Ep. 35: Brewing Brands with Brand Strategist & Storyteller Lara Schmoisman, Founder & CEO of The Darl & Curator of the Coffee No.5 Podcast
The Skincarma Pod | Ep. 35: Brewing Brands with Brand Strategist & Storyteller Lara Schmoisman, Founder & CEO of The Darl & Curator of the Coffee No.5 Podcast

The Skincarma Pod | Ep. 35: Brewing Brands with Brand Strategist & Storyteller Lara Schmoisman, Founder & CEO of The Darl & Curator of the Coffee No.5 Podcast

Update: 2025-07-23
Share

Description

In this episode of the Skincarma Pod, Carmine welcomes Laura Schmoisman, a global beauty strategist and founder of The Darl. They discuss the intricacies of brand building in the beauty industry, emphasizing the importance of authentic storytelling, understanding consumer needs, and the essential role of founders in shaping brand identity. Laura shares insights on why many brands fail and what it takes for a brand to succeed in the oversaturated beauty market.

If you enjoyed this podcast, please subscribe, rate and/or leave a review on Apple Podcasts, YouTube or Spotify to help Carmine reach more interested listeners.

Follow Lara on Instagram at @laraschmoisman and LinkedIn here. Explore her agency work on The Darl website here. And, catch her podcast Coffee No. 5 on Apple Podcasts and Spotify.

Follow Skincarma on Instagram and on TikTok. Catch product reviews of Carmine’s top picks of the best skincare on the Skincarma blog. And explore Carmine’s extensive work in beauty on his website here.

Product links:

MAËLYS clinically proven body solutions

Drunk Elephant

Kiehl’s Since 1851

Product reviews on the Skincarma blog:

Explore the Best Sunscreens for Face here.

Explore the Best Retinol Face Creams and Serums here.

Explore the Best Vitamin C Serums here.

Explore the Best Niacinamide Serums here.

Explore the Best Face Creams for Dry Skin here.

Explore the Best Face Creams for Oily Skin here.

The Skincarma Blog™ is written and curated by skinfluencer, skincare junkie and Brooklyn writer Carmine Montalto. With 25 years of expertise in beauty across every category, Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of skincare, haircare & makeup products – some of which are probably in your bathroom cabinet right now! And, he’s tested 1,000s of products, the best of which can be found reviewed on his blog at skincarma.com.

The Skincarma Blog® is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



Get full access to Skincarma® at skincarma.substack.com/subscribe
Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The Skincarma Pod | Ep. 35: Brewing Brands with Brand Strategist & Storyteller Lara Schmoisman, Founder & CEO of The Darl & Curator of the Coffee No.5 Podcast

The Skincarma Pod | Ep. 35: Brewing Brands with Brand Strategist & Storyteller Lara Schmoisman, Founder & CEO of The Darl & Curator of the Coffee No.5 Podcast

Carmine Montalto